Impacto de los conciertos con respecto al crecimiento del turismo en Punta Cana : estrategias para maximizar su potencial

Abstract

[Español] El modelo de este estudio tiene como fin organizar un concierto que destaque tanto a artistas dominicanos como a músicos internacionales, ofreciendo una variedad de géneros que atraigan a diferentes públicos. Además, es importante incorporar elementos culturales autóctonos para enriquecer la experiencia del visitante con un foco de establecer un ambiente acogedor y seguro permitirá que los turistas se sientan cómodos y disfrutando plenamente del evento, promoviendo así una conexión auténtica con la cultura de Punta Cana. La creación de un concierto anual en Punta Cana podría ser una estrategia efectiva para aumentar el turismo en la región, al ofrecer una experiencia cultural única que atraiga tanto a turistas nacionales como internacionales. Este evento se centraría en géneros diferentes de artistas pero que se complementan para disfrutarlos en una noche, lo que no solo celebraría la riqueza cultural de la zona. Además, al organizar el concierto en un entorno natural atractivo, como una playa, se podría crear un ambiente festivo que resuene con la búsqueda de experiencias auténticas entre los turistas. Con este análisis buscamos la reducción de gastos, no obstante, incrementando la duración y compras masivas de los turistas. Para implementar un concierto en Punta Cana que cautive a los turistas, es esencial crear una experiencia que combine la música con la rica cultura local. Crea una oportunidad para disfrutar de la música, la gastronomía y la cultura local lo cual podría atraer a personas interesadas en vivir una experiencia integral, similar a la que los miembros de la diáspora buscan en festivales de sus tierras de origen. Esto no solo aumentaría el número de visitantes, sino que también contribuiría al desarrollo económico y cultural de Punta Cana.[English] In the Dominican Republic, concerts have gained prominence in recent years, becoming an essential component of the cultural and economic life of the country. From massive festivals to intimate concerts, these events not only entertain, but also make a significant impact on various aspects of Dominican society. This cultural exchange enriches the experience of both Dominicans and tourists, fostering a sense of identity and national pride. Music thus becomes a vehicle for cultural expression, strengthening the connection between generations. Concerts have the power to transform both the social fabric and economic landscape of communities, establishing lasting connections and contributing to sustainable development. This phenomenon is observed in various parts of the world, where music not only serves as entertainment, but as a vital tool for social and economic progress. This increase in the influx of visitors results in an increase in spending on accommodation services, food, transportation and recreational activities. Cities that host concerts, such as Santo Domingo and Punta Cana, often experience a boom in commercial activity, resulting in tangible economic benefits for the local community. This dynamism not only improves the regional economy, but also offers an opportunity to diversify the tourism offer. However, with this analysis we seek to reduce expenses on our part but increasing the duration and massive purchases of tourists. To implement a concert in Punta Cana that captivates tourists, it is essential to create an experience that combines music with the rich local culture. The model of this studio aims to organize a concert that highlights both Dominican artists and international musicians, offering a variety of genres that attract different audiences. Additionally, it is important to incorporate indigenous cultural elements to enrich the visitor experience with a focus on establishing a welcoming and safe environment that will allow tourists to feel comfortable and fully enjoying the event, thus promoting an authentic connection with the culture of Punta Cana. However, with this analysis we seek to reduce expenses on our part but increasing the duration and massive purchases of tourists. To implement a concert in Punta Cana that captivates tourists, it is essential to create an experience that combines music with the rich local culture. The model of this study aims to organize a concert that highlights both Dominican artists and international musicians, offering a variety of genres that attract different audiences. Additionally, it is important to incorporate indigenous cultural elements to enrich the visitor experience with a focus on establishing a welcoming and safe environment that will allow tourists to feel comfortable and fully enjoying the event, thus promoting an authentic connection with the culture of Punta Cana. The creation of an annual concert in Punta Cana could be an effective strategy to increase tourism in the region, by offering a unique cultural experience that attracts both national and international tourists. This event would focus on different genres of artists but that complement each other to be enjoyed in one night, which would not only celebrate the cultural richness of the area. Furthermore, by organizing the concert in an attractive natural environment, such as a beach, a festive atmosphere could be created that resonates with tourists' search for authentic experiences. Creating an opportunity to enjoy local music, cuisine, and culture could attract people interested in a holistic experience, similar to what members of the diaspora seek at festivals in their homelands. This would not only increase the number of visitors, but would also contribute to the economic and cultural development of Punta Cana.