Publicación: MiBio : plataforma personalizada para la gestión de presencia digital en profesionales creativos
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2025
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Santo Domingo: Universidad Iberoamericana (UNIBE)
Resumen
[Español] La presente investigación aborda la creciente necesidad de los profesionales creativos (artistas, arquitectos, influencers, etc.) de gestionar eficazmente su presencia digital en un entorno en línea fragmentado. Se destaca la dificultad que enfrentan estos profesionales al tener su contenido disperso en múltiples plataformas (redes sociales, sitios web), lo que complica la centralización de su información y la coherencia de su marca personal. Frente a esta problemática, la tesis propone el desarrollo de "MiBio", una plataforma diseñada para centralizar la identidad digital. Esta herramienta busca ofrecer un espacio único donde los profesionales puedan gestionar sus enlaces, biografía, portafolios y proyectos, además de personalizar la apariencia de su perfil para reflejar su identidad única. El sistema no solo simplificará la gestión, sino que también incorporará inteligencia artificial para recomendaciones de contenido y análisis detallados de la interacción del público. La situación actual se caracteriza por el uso de herramientas de agregación de enlaces con funcionalidades limitadas en personalización y análisis. MiBio busca superar estas limitaciones ofreciendo personalización avanzada, estadísticas detalladas y funciones inteligentes para optimizar la visibilidad y autenticidad del profesional en línea, respondiendo así a una brecha significativa en el mercado actual.
[English] This research addresses the growing need for creative professionals (artists, architects, influencers, etc.) to effectively manage their digital presence in a fragmented online environment. It highlights the difficulty these professionals face with their content dispersed across multiple platforms (social media, websites), which complicates the centralization of their information and the consistency of their personal brand. Faced with this problem, this thesis proposes the development of "MiBio," a platform designed to centralize digital identity. This tool seeks to offer a single space where professionals can manage their links, biographies, portfolios, and projects, as well as customize the appearance of their profile to reflect their unique identity. The system will not only simplify management but will also incorporate artificial intelligence for content recommendations and detailed analysis of audience engagement. The current situation is characterized by the use of link aggregation tools with limited functionality in terms of personalization and analysis. MiBio seeks to overcome these limitations by offering advanced customization, detailed statistics, and intelligent features to optimize the professional's online visibility and authenticity, thus addressing a significant gap in the current market.
[English] This research addresses the growing need for creative professionals (artists, architects, influencers, etc.) to effectively manage their digital presence in a fragmented online environment. It highlights the difficulty these professionals face with their content dispersed across multiple platforms (social media, websites), which complicates the centralization of their information and the consistency of their personal brand. Faced with this problem, this thesis proposes the development of "MiBio," a platform designed to centralize digital identity. This tool seeks to offer a single space where professionals can manage their links, biographies, portfolios, and projects, as well as customize the appearance of their profile to reflect their unique identity. The system will not only simplify management but will also incorporate artificial intelligence for content recommendations and detailed analysis of audience engagement. The current situation is characterized by the use of link aggregation tools with limited functionality in terms of personalization and analysis. MiBio seeks to overcome these limitations by offering advanced customization, detailed statistics, and intelligent features to optimize the professional's online visibility and authenticity, thus addressing a significant gap in the current market.
Citación
Apellido, Nombre del autor (año). Título del trabajo. [Proyecto final de grado, Ingeniería en Tecnologías de la Información y la Comunicación]. Santo Domingo: Universidad Iberoamericana (UNIBE). Recuperado de: